Abstract - Scrutinizing the Behaviour and Commitment of a Mixed Martial Art Fighting Online Gamer
Background. The population of playing electronic sports has increased recently, and among the popular ones is the Mixed Martial Art (MMA) fighting games and are amongst those fighting games played at amateur and a professional level of sport tournament.
Problem and aims. The study examines the behaviour and commitment of players within the underpinning of the Sport Commitment Model. It is a relatively new sensation of esports fighting gaming behaviour by focusing on gamer enjoyment, personal investment, and social support and commitment.
Methods. A cross-sectional set of questionnaire design was employed with a sample comprised of N = 150 gamers.
Results. The result of the correlation showed that the three gamers behaviour of enjoyment, personal investment, social support have a significant effect on commitment. The result of this study also addressed the awareness to the general public regarding the players of fighting games genre’s behaviours.
Conclusion. The esports expert and the marketer can confirm and optimize the behaviour and direction of esports according to the driving force of the gamer. Future research can duplicate this study by comparing the behavioural between fighting genre gamers with another video gaming genre.