IDO MOVEMENT FOR CULTURE

Background. The cover designs of women’s self-defence materials are significant, as they have the ability to reinforce or challenge stereotypes about femininity, to impact perceptions, and increase awareness of gender-based violence.
Problem and Aim. The purpose of this investigation is to identify the unique characteristics of these covers and any potential differences based on the gender of the author.
Materials and Methods. Based on a sample of 147 book and DVD covers related to women’s self-defence, in English and Spanish, this study conducted content analysis using Atlas.ti software, supplemented with inferential statistical analysis assisted by Jamovi and JASP software.
Results. The findings revealed notable differences in categories such as the type of image displayed and the gender or age depicted on the covers, depending on the gender of the author of the book. Male authors were more likely to depict adult and unarmed women, while mixed-gender authorship presented more aggressive scenarios. Correlations were discovered that highlight the portrayal of women as defenceless and vulnerable, but also capable of defending themselves. Strong correlations were found between unarmed women and their general depiction (r = .87), and between unarmed individuals and undefined environments (r = .80).
Conclusions. The results suggest that while book covers often portray women in traditional or stereotypical roles, there are signs of progress toward more equitable depiction. This research presents a clear message that book covers should depict women as proactive and competent, highlighting their active participation in self-advocacy. The findings underscore the importance of considering the author’s gender in the creation and analysis of self-defence materials and call for further research into cross-cultural perspectives and consumer responses to these depictions.