Abstract - “Black Belt” as an example of a magazine about martial arts. Outline of the subject
This article outlines briefly the subject matter of the American „Black Belt” Magazine which is addressed to fans of martial arts. This periodical is a special interest magazine designed for a specific segment of the market.
The article is a simple description and contains three parts: characteristics of special interest media designed for individuals interested in martial arts; the history and circumstances in which “Black Belt” was launched; and the classification of the magazine’s subject matter based on four major subject components: theoretical issues, practical issues, creating heroes and idols, and advertizing. The author used the paper version of the magazine as well as its electronic version available online.